A brand that instantly pops in the mind of a consumer for a certain product, built through the years and has withstood the test of time is one of the definitions of a timeless brand. It is a name or a company that has been around for a long time but is still considered to be among the top brands loved and supported by its audience. A timeless brand is iconic and its branding has played a role in its long-term success.
Among the timeless brands that have managed to successfully emerge on top throughout the years includes Apple, KFC, Nike, and Cadbury to name a few. They all have reached a certain level of success, a meaningful brand that did not give in to the fads. They stayed true to their beliefs and managed to stand the test of time.
How Can You Make Your Brand Timeless?
As a business owner, it is possible to create a brand similar to these. Your brand can last, with dedication, hard work and a few tips that could help you push on as you aim for a lasting impression and following for your brand.
Knowing What Trends to Ship
Trends come and go. However, there are unique instances when trends can become norms and play an essential role in the market. Automation, for one, is a type that eventually became a necessity to help brands do more without really having to spend more and exert intensive efforts.
Companies should be aware of what trends to invest in and what trends are bound to bounce in a few years. Most of the time, trends are unlikely to be in the future. To withstand time, continue building a strong foundation for your business, crafting your brand identity and solidifying it, creating a timeless brand that is bound to stay, despite and in despite trends that may arrive in the industry.
Start and Stand with a Brand Strategy
A brand strategy is your business plan. It is a guide that will help you outline where you want to go and how you can get there. Your unique brand strategy includes your traits, your purpose and your voice. These ideas should be conveyed in your branding and marketing efforts.
Included in the strategy is the demographic and the psychographic information on your audience. This will guide you through the process of creating targeted efforts that suit your market. Work alongside experts to be able to develop and execute details of your brand strategy effectively. Taking time to develop your brand instead of haphazardly arriving and executing ideas helps avoid rebranding, which can be time-consuming and a waste of resources.
Timeless brands are consistent. They stick to what they believe in and stand by their branding. What makes it easy for them to stay consistent is they try to keep things simple. Although it may be tempting to go all out when creating a brand – having numerous design elements and cool ideas rolled into one.
However, as history reveals, all the timeless and most celebrated brands of today kept it simple – Apple, Nike, Adidas. They kept their branding simple and easy to remember. At one glance, their logos are very recognizable, creating a solid impression of the brand from its audience.
Creating something timeless and classic is not tantamount to avoiding change. As people and audiences continue to evolve, brands are required to evolve and adapt in some way too. If you want to remain successful and stay in the industry, your brand needs to evolve too.
McDonald’s is a perfect example of this. It was initially introduced as a destination for affordable, fast-food burgers and fries. Eventually, they had to grow as the demands of their audience evolved. They have branched out to healthier menu offerings such as fresh salads, grilled chicken and apple slices. As you grow as a brand, you grow your audience while keeping the good old ones still satisfied and happy with your brand.
Branding is more complicated than most think. It is not just about choosing the right combination of colours and strategies. It is a process and a journey that can help brands become more cohesive, strong, memorable, and lasting.