You can have the best business in the world with the best products and the best staff, but if no one knows you exist, you’re going to fail. You need to have a good marketing plan in place to make sure your business not only succeeds but thrives.
There are many different ways to market your business and there are many different tools that you can use. There are also as many ways to do it wrong as there are to do it right.
I want to give you five quick marketing tips that will get you off the ground and have you making money in no time!
1. Have an Online Presence
I don’t care how old school you are. You need to be visible online. No one is using the phone book anymore. When they need something, from plumbing to somewhere to eat, they are going to jump online.
They’re going to check Yelp, they’re going to look at websites and they are going to make their decision from there. Don’t rely on foot traffic. Have a website ready for them to see what you’re all about.
2. Have a Social Media Presence
It’s awesome to have a website, but you definitely want to take it a step further. Make sure that you are visible on social media.
Depending on the business that you have, you may want to utilize different forms of social media. Figure out what will give you the most exposure and hit it hard.
3. Word of Mouth
Encourage your customers to spread the word about your business. Even the simple suggestion of them getting the word out can be enough. If you can, give them an incentive to spread the word.
Always give them the best service, every time and they will want to tell everyone around them to check out your place.
4. Give Repeat Customers Gifts
This could be in the form of a rewards program or just a free item here and there as a thank you. Rewards programs will get people in the door and will keep them coming back and everyone appreciates a free thing here and there for being a good customer.
The word will spread around that you reward your customers which will build brand confidence and awareness.
5. Be Visible
You want your brand to be everywhere. Sponsor local events, make sure your sign is visible, print out shirts…do whatever it takes to be visible.
You want everyone to know that you’re around and you want to create a buzz. Having your name out there will put it on people’s tongues and in their mind, which will lead them to choose you over your competitors.
I hope these quick tips help you. Keep at it and keep growing your business!