Career Character

Create Them to Suit Your Purposes

Written by Don Adriano

Rarely a day goes by without seeing tips about something — tips to raise healthy kids, tips to eat healthily (especially during the holiday season), tips for travel, tips for a better relationship, and on and on. You know, you’ve seen them.

Sometimes the tips are a single sentence, a directive telling you what to do, with a list of them almost seeming like orders shouted by a parent or someone in the military. Other times the tips go on for a page at a time, with explanations, examples, and endless information.

You may be wondering what’s the best or right way to deliver tips. The good news is there is no single answer to that question. It depends on many things. Here are a few variables to consider and to get you thinking:

  • Your personality – the smarter or the more unsure you are of yourself, the harder you may find it to abbreviate the amount of information you provide. Either way, your inclination may be to want to justify your tips. Neither is right or wrong, by the way.
  • The amount of space you have – certain publications, both online and in print, have space limitations. They will give you a word count limit. It is then up to you to distill your tips to fit the word count.
  • The writing style of a particular publication – some publications are more narrative than others. They might appreciate longer explanations accompanying your “how-to.” Others, or that same one, use shorter tips as a “sidebar” to a narrative article.
  • Other products and services you offer – if you already have a tips booklet with short tips, a natural expansion is a product and/or service expanding the tips. If you have an expanded product and/or service, you can distill it into a smaller tips product.
  • Reaching different audiences – based on who you intend to reach, some people will be more receptive to and interested in shorter bits of information. Others will appreciate more explanation of your tips. All audiences are not created equal.

These elements not only get you thinking, but they also extend the possibilities in leveraging your basic content. You can take a list of tips and send them in various directions to reach more people. You can slice and dice the tips booklet content to create new products for your company while also sending tips to online and print journalists, promoting your company in the process. Your tips can be the basis of a radio interview. You can post tips as articles on blogs, online article directories, and online discussion groups. The individual tips can easily be scattered on social media sites. You can license the tips so others can use them to promote their business, bringing you recurring revenue through the licenses.

The more formats you have in how you share your expertise, the more you expand the reach and bottom of your company and of the companies who invest in your expertise. Like everything else, one size does not fit all. The information you provide equips people for greater success in their life. That can only come back to you in positive ways.

About the author

Don Adriano

Founder & CEO of Freelionaire
Life Coach, Entrepreneur, Investor, Author, Speaker and Mentor

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