If you run a business, no matter how large or small, you are encouraged to set what is known as SMART goals for your business and/or yourself. If you have employees, you may also want to encourage them to create their own individual SMART goals since this will ensure that every part of your business from top to bottom is working to better itself.
If you’re not familiar with SMART goals, don’t worry. We’ll explain what they are and why they’re so important. The first thing to know is that SMART is actually an acronym with each letter standing for a word that describes these powerful goals.
S is for Specific
To begin with, the “S” in SMART stands for “specific.” That’s because every goal you set should be clear and specific. All too often, people set vague goals like, “I’d like to earn more money this year.” When goals are that vague and unrealized, it’s hard to create a real, actionable plan to achieve them. By making your goals specific and exact, such as, “I’d like to earn $5000 more than I did last year,” you can create double plans that will enable you to actually reach your goal or goals!
M is for Measurable
It’s also important that you are creating goals that are measurable in some way. If your goals can’t be measured, then it’s difficult to tell whether or not you’re actually achieving them and having success. Strive to make goals that can be measured in numbers of some sort, whether it’s the number of customers serviced, a money amount, or anything in between. If you can measure your goals, you can measure your progress too.
A is for Achievable
Obviously, you want your goals to be achievable. Keeping the “A” part of this acronym in mind will keep you from setting ridiculous goals or goals that are too big to achieve in a certain amount of time. You’re going to feel like a failure and lose heart if you create goals that you can’t truly achieve; when you set small goals that you CAN achieve, however, you’ll feel like a winner, which will motivate and inspire you.
R is for Realistic
In the same way, you want your goals to be honestly achievable, you also want them to be realistic. It’s okay to reach for big changes or improvements, but break them down into smaller, realistic goals. If you do that and work on achieving your goals one piece at a time, you’ll have a much better chance of actually making it happen.
T is for Time-Bound
Finally, you want your goals to be time-bound, meaning that you have devoted yourself to achieving them within a set amount of time. When you put a time limit on your goals, you won’t just put them off indefinitely but, instead, will continually work toward achieving them.
As you can see, SMART goals are pretty…well…smart, so create some today to boost your business!