4 Characteristics of Successful Entrepreneurs

Characteristics of Successful Entrepreneurs
Written by Don Adriano

It isn’t always easy being an entrepreneur. You are often in business for yourself and by yourself, so it’s up to you to make your business venture successful. There are many successful entrepreneurs out there, and for you to join them, you need to know some of the characters these high achievers share. Here are the four characteristics of successful entrepreneurs.

They’re Not Afraid Of Marketing

If you want your company to get noticed, you can’t be afraid to promote yourself and do it shamelessly. However, don’t become obnoxious about it.

Unsuccessful entrepreneurs think if their business or service is good, eventually customers or clients will find them.

No, they won’t. How can they find you if they don’t know your business or products exist? You have to self-promote and use all the tools at your disposal:

Advertising on radio or TV

Social media



Word of mouth

Business cards


The key is to get your business or product out there where others can see it, talk about it, and want it.

They‘re Not Afraid To Get Personal

Customers love when they can get personalized treatment, and if you can offer that, they’ll come to you.

When you run a small business from your home you can offer many personal services:

You answer the phone, not a recording.

Get to know what your customer’s like or don’t like.

Speak to them directly when they have questions or need other personal attention.

When customers are clients are happy with you, it leads to return business. You’ll begin building your client list.

They’re Not Afraid To Get Involved

Successful entrepreneurs get involved in their community. As a small business owner, it’s a great idea to get involved in charities, fundraisers, sponsor local school athletic events, or otherwise participate in your community.

This gives you a good reputation and allows people to get to know you and what type of person you are. Clients and customers like working with down-to-earth business people who are trustworthy and care about their community.

When people know you, like you and respect you, they’ll also have the same feelings toward your business or service.

They’re Not Afraid To Make It All About The Customers

Your home business is all about the customer, or at least it should be. Without customers or clients, you wouldn’t have a business, and successful entrepreneurs aren’t afraid to make them a priority when it comes to business.

Put customer friendly policies in place and stay focused on them when creating:



Different payment options

An easy to use website

Hours of operation


Customers who know what to expect, are treated right and feel secure in doing business with you will come back.

Adopt some, if not all, of these characteristics to make your new business venture a success.

About the author

Don Adriano

Founder & CEO of Freelionaire
Life Coach, Entrepreneur, Investor, Author, Speaker and Mentor

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