3 Tips For Selecting The Right Business Logo

selecting the right business logo
Written by Don Adriano

A logo says a lot about a business. If you have the right logo you are going to feel it as soon as you lay eyes on it. There are a couple of reasons people have a hard time choosing the right logo for their company. If you are willing to keep your mind open and follow these tips you will have a better business logo in no time. Having the right logo means more sales, happier customers, and a brand that you can be proud of every day. You just need to focus and think about what would be best for your company. So, here are the tips for selecting the right business logo.

Get One with Feeling

Have you ever been walking down the street and see a sign outside of a business that just caught your eye? That is the kind of logo you want to get for your own company. You want people to walk by and look up at your sign and say, “Wow, I need to see what they are offering in there.”

Having a logo like this means that it has the feeling; people see it and need to know more about it. You need to be very involved when it comes to making your choice on your logo because you do not want something you are going to regret the next day.

Take Your Time

The simple fact is you are not going to be able to just pick a logo out in a day, and if you do that is a business practice. The best way to pick a logo is to get some possibilities together and look at them every couple days. If there is something on the page that really sticks out to you then it is likely the direction you want to go in.

Not taking their time is one of the main reasons people pick bad logos for their company. They see something they think they like and go all in, only to find out it does not look as good as they thought it would when used in a real-life scenario.

Avoid Awkward Fonts

Has someone ever handed you a card with a logo on it and you could not figure out what it is supposed to say? If you don’t know what it says or even what they are selling what are the odds of your checking the place out? Most people would say their chances of visiting such a place are slim to none.

You should use the following font advice when selecting a logo:

  • Avoid fonts that look hand drawn
  • Do not use cursive fonts, they tend to look sloppy
  • Make sure your font color and background complement each other.

When you make sure that you are doing your best to select the best possible business log, you will find that success will soon follow. Remember, without a great logo, you might never attract the kind of attention that you need from people in order to take your great idea into a successful business venture.

About the author

Don Adriano

Founder & CEO of Freelionaire
Life Coach, Entrepreneur, Investor, Author, Speaker and Mentor

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